Girl Power: Why Being a Woman-Owned Business Matters to Pretty Knotty

Hey there, Pretty Knotty fans! Today, we want to talk about why being a woman-owned business is so freakin' awesome. Our founder, Shelly Nicholas, knows what it's like to have a bad hair day when you're training or competing. As an athlete herself, she was sick and tired of hair ties that wouldn't hold up and decided to do something about it. That's why she created Pretty Knotty – the hair tie that won't let you down, even during the most intense workouts.

So why is being a woman-owned business so important to us at Pretty Knotty? Here are a few reasons that we think are pretty cool:

• We know what women want: As a woman-owned business, we know what women need when it comes to workout hair accessories. We get that you want something that's strong, gentle, and won't turn into a hot mess when you're sweating buckets. With FIT TIES, you can finally have a hair tie that works as hard as you do.

• We're all about girl power: By being a woman-owned business, we're all about empowering women to feel confident and kick butt in everything they do. We believe that when women support each other, amazing things can happen. That's why we're always on the lookout for other women-owned businesses to collaborate with.

• We're not afraid to be different: Being a woman-owned business means that we can bring a unique perspective to the table. We're not afraid to do things differently and come up with innovative solutions to the challenges we face.

• We're inspiring the next generation: We want to show young girls that being a successful business owner is totally possible. We believe that by being a woman-owned business, we can inspire the next generation of female entrepreneurs and leaders to take charge and make their mark on the world.

Being a woman-owned business is something that we're really proud of here at Pretty Knotty. We're all about creating performance hair accessories that are strong, gentle, and just plain awesome. Thanks for being part of our journey, and keep on being the amazing, strong, kick-ass women that you are!

Hair Up, Game On!