Shelly Nicholas is a Military Spouse, new mother and the President of Pretty Knotty LLC as well as being a professor of marketing at several universities.  For Mother’s Day, Shelly took some time to tell us about being a Mom-trepreneur.

FIT TIES were select as one of 16 of the most fashionable and fun holiday gifts for the fitness buff in your life by MSN Lifestyle.  

...who wouldn't want the gift of great gym hair?

We're excited to share that FIT TIES are featured as one of the most fun and stylist gifts for fitness buffs this holiday season!  Our hair ties are currently highlighted in Chatelaine Magazine's 2017 Holiday Shopping Guide.  

Merci beaucoup, Chatelaine!  We are so glad that you love our FIT TIES.

...and we think you, and your friends will too!  Check out FIT TIES to learn more.

Executive Editor, Bethany Heitman, selected our FIT TIES as a 2017 Summer Essential in the June/July issue of People StyleWatch!

When talking about why she loves FIT TIES, Heitman said, "I'm training for a half marathon this summer, and these hair ties are my new BFF.  They have a good grip, so my pony stays put."

SHS Graduate Finds Solution to Active Women's Unruly Hair

June 01, 2017

Read an interview with Owner, Shelly Nicholas, in Valley Life to learn more about Pretty Knotty's roots in Simsbury, CT.

When it comes to entrepreneurship, Professor Shelly Nicholas has a lot of wisdom to share. For example, when business plans are discussed, she’s able to offer insight about the amount of time and effort required to conduct market research and can speak about how to create compelling narratives for potential investors.

This is because Professor Nicholas has done — and is doing — all of these things.

FIT TIES Featured on Horse Radio Network

March 03, 2017

Pretty Knotty was the featured Tack and Habit product review in this week's episode of The Stable Scoop Radio Show - the most entertaining equine radio show ever!


The Stable Scoop is hosted by Glenn the Geek and Helena Bee and is produced by the Horse Radio Network, the Voice of the Horse World.  The show gives listeners the scoop on all things horse with a different equine related topic each week.

Our Fit Ties were reviewed by Helena Bee because she thought they would be a great fit for equestrian sports.  The idea was that the low-profile design could reduce bulk under riders' helmets - especially if riders have long hair


Yas, Helena!  We love this!  The Tack and Habit product review for FIT TIES starts around the 44 minute mark.

Pretty Knotty, owned by Simsbury High School graduate, Shelly Nicholas, announces the launch of Fit Ties – the first performance hair accessories created for athletes and active users. The patented, low-profile design, innovative manufacturing process, and proprietary material blend combined to create a durable product that keeps hair securely in place while reducing friction on hair. All products are made in the USA.

“I’m really passionate about entrepreneurship and empowering women,” Nicholas said when asked why she decided to start the Newport chapter. Nicholas is using her previous experience in economic development in New York City to co-launch an athletic hair accessory business, Pretty Knotty, while also working as a business consultant and Roger Williams University adjunct professor.

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